Packaging constitutes a critical element of the food and beverage industry. No matter how good the actual product is, if the packing isn’t to the mark, consumers may refrain from buying it. So, the packing of the product may either make or break its sale. Thus, the choice of packing plays a crucial role. But then, how do you choose the right food packing for your product. Here’s the answer.
5 Factors to Consider while selecting Product Packaging
1.Quality of Packing and Product Safety
The two most important factors while choosing a packing option are its quality and examining whether it keeps your product safe during transit. So, ensure that you invest in high-quality packaging material. Top-quality and tamper-proof packaging material secure your product until it reaches the end customer. It is better to spend money here, rather than paying damage compensations.
2. Price of the Packing
Price is a multi-dimensional factor in packaging. Standard-sized packing can help you reduce packaging costs. However, at the same time, using packing made up of other beneficial material can help you minimise damage risks and transportation costs. For example, some packing options are light-weight. So, you save some money on transportation. But, others may be easier to handle and relatively efficient.
3. Size, Design and Shape of the Packing
Standard sizes and shapes improve logistical, storage, and handling flexibility, and convenience. Besides, they also reduce production costs for customised packaging. Attractive, yet smart designs help enhance the visual impact of the brand. They create a feel-good factor among consumers.
4. Sustainability
Operational and commercial benefits are critical from the business perspective. But, you must also look at the sustainability part. Choose material and equipment that’s compliant with government rules and regulations, and environment-friendly. Use recyclable or recycled packaging. It contributes to the green initiative and builds your reputation as an eco-friendly brand.
5. Storage and Distribution
Storage and distribution are elements that influence your choice of packaging. You must choose an option depending on the product’s journey from the shop floor, to the warehouse and then the distribution centre. Make sure the packing is durable enough to sustain long journeys, and it keeps the product within undamaged at all times.
Conclusion
While looking at all of the above, remember, you’ve got to ensure the highest standards of customer service as well. So, strike a balance of commercially beneficial, environment-friendly, and customer-oriented measures. Connect with OGP for the best and the most competitive packing solutions.
